Black Friday 2025 is here, and if you're looking to upgrade your link collection tool or switch to a better alternative, now is the time to save big.
But here's the thing: You might not need to spend anything at all.
After researching every major link collection platform and their Black Friday deals, we found that the best value isn't always the biggest discount—it's the tool that gives you everything free forever.
Let's break down the actual Black Friday 2025 deals, compare pricing, and help you make the smartest choice for your creator business.
Quick Answer: Best Black Friday Link Collection Tool Deals 2025
| Tool | Black Friday Deal | Regular Price | Our Verdict |
|---|---|---|---|
| Shelfy | Free Forever (No deal needed) | $0 | Best overall value |
| Linktree | ~40% off annual (expected) | $5-24/month | Good for brand recognition |
| Replug | 60% off annual plans | $15/month | Best for marketers |
| Beacons | 2 months free (annual) | $10-90/month | Best for monetization |
| Campsite.bio | No announced deals | $7-24/month | Best for simplicity |
Why Black Friday Deals on Link Tools Can Be Misleading
Before diving into specific deals, let's address the elephant in the room: most Black Friday "deals" lock you into annual subscriptions for tools that gate essential features behind paywalls.
Consider this math:
- Linktree Pro at 40% off = $64.80/year
- Beacons Creator Pro = $100/year (with 2 months free)
- Campsite Pro = $84/year
Or you could use Shelfy: $0/year with all features included.
The best Black Friday deal is no deal at all—it's a tool that doesn't charge you in the first place.
Complete Black Friday 2025 Deals Breakdown
1. Shelfy - Free Forever (Best Value)
Black Friday Deal: None needed—everything is always free
Why Shelfy Wins Black Friday:
While other tools discount their prices by 20-60%, Shelfy offers a fundamentally different value proposition: every feature, forever free.
What You Get for $0:
- Unlimited link collections (not just one page)
- Custom domains included
- Advanced analytics dashboard
- REST API with 1,000 requests/hour
- Team collaboration features
- Collection redirects (dynamic URLs)
- Zero branding (completely white-label)
- Community voting system
- Smart organization (categories, tags, search)
What Competitors Charge For:
- Custom domains: $5-24/month elsewhere
- Remove branding: $5-10/month elsewhere
- Advanced analytics: $9-24/month elsewhere
- API access: Enterprise plans only elsewhere
Best For: Creators who want professional features without monthly fees, teams needing multiple organized collections, anyone tired of subscription fatigue
The Math: If you'd pay $9/month elsewhere for similar features, Shelfy saves you $108/year. That's the real Black Friday deal.
2. Linktree - Expected 40% Off Annual Plans
Black Friday Deal: Not officially announced yet, but 2024's deal was 40% off Pro annual
2025 Pricing (Regular):
- Free: Basic features, Linktree branding
- Starter: $5/month ($4/month annual)
- Pro: $9/month ($7.50/month annual)
- Premium: $24/month ($19.50/month annual)
Expected Black Friday Price:
- Pro Annual: ~$54 (down from $90)
- Premium Annual: ~$140 (down from $234)
Key Features:
- Most recognized brand in the space
- Solid integrations (Mailchimp, Google Sheets, Zapier)
- QR code generation
- Basic commerce features
- Priority customer support (Premium)
Limitations:
- Custom domains require Pro plan
- Advanced analytics locked behind Pro
- Remove branding requires paid plan
- No multiple collections
- No API access
Best For: Beginners who want brand recognition and simple setup
Verdict: If you're set on Linktree, wait for the Black Friday deal. But compare what you're paying for versus what Shelfy offers free.
3. Replug - 60% Off Annual Plans (Best Marketer Deal)
Black Friday Deal: 60% off all annual plans (valid until November 30, 2025)
2025 Pricing:
- Regular: $15/month
- Black Friday: ~$6/month (annual)
Key Features:
- Link in bio pages
- Retargeting pixels
- Link rotation
- UTM builder
- Campaign analytics
- Branded short links
Best For: Marketers and agencies needing advanced tracking and retargeting capabilities
Verdict: If you need retargeting pixels and campaign-level analytics, this is the best Black Friday deal percentage-wise.
4. Beacons - 2 Months Free on Annual Plans
Black Friday Deal: Standard annual billing saves 2 months (not a special Black Friday promotion)
2025 Pricing:
- Free: 9% transaction fees on sales, 50 emails/month
- Creator Pro: $10/month ($8.33/month annual)
- Store Pro: $30/month (0% transaction fees)
- Business Pro: $90/month
Key Features:
- AI-powered tools (image/text generation)
- Built-in email marketing
- Media kit creation
- Digital product sales
- Tip jar and donations
- Appointment booking
Limitations:
- Free plan has 9% transaction fee (significant for sellers)
- Can be overwhelming for simple link sharing
- Steeper learning curve
Best For: Creators who want to monetize directly through their link page with digital products, tips, and email marketing
Verdict: Good all-in-one platform, but the 9% transaction fee on the free plan hurts sellers. Compare to Shelfy's free API that lets you integrate your own commerce solution with 0% fees.
5. Campsite.bio - No Black Friday Deals Announced
2025 Pricing:
- Free: Basic features, view/click analytics
- Pro: $7/month (custom domains, advanced analytics)
- Pro Plus: $24/month (teams, multiple profiles)
Key Features:
- Instagram image integration
- Canva integration
- Email collection
- UTM tracking
- Mailchimp/Google Sheets integration
- Clean, minimal design
Best For: Users who want simplicity and Instagram integration
Verdict: Solid mid-range option, but no Black Friday deals diminishes the value proposition compared to Shelfy's free offering.
6. Stan Store - No Free Plan, No Black Friday Deals
2025 Pricing:
- Creator: $29/month (14-day free trial)
- Creator Pro: $99/month
Key Features:
- Link-in-bio storefront
- Course hosting
- Appointment booking
- Email marketing
- 0% platform transaction fees
- Sales funnels (Pro)
Limitations:
- No free plan at all
- Expensive entry point ($29/month minimum)
- 14-day trial only
Best For: Established creators already making sales who want an all-in-one store solution
Verdict: Too expensive for most creators, especially with no Black Friday discount. The $29/month entry point is hard to justify when Shelfy offers free API access to build your own commerce integrations.
7. Milkshake - Budget-Friendly Option
2025 Pricing:
- Free: All basic features with branding
- Lite: $2.99/month (remove branding)
- Pro: $6.99/month (mailing list, pixels)
Key Features:
- Swipeable card-style design
- Mobile-app only (no web editor)
- Visual-first approach
- Up to 5 social links
Limitations:
- Mobile app only (no desktop editing)
- Only 16 design templates
- Limited customization
- Basic analytics
Best For: Mobile-first creators who want a simple, visual card-style page
Verdict: Cheap but limited. The mobile-only editing is a significant constraint for serious creators.
8. The Leap - Completely Free
2025 Pricing: Free (100% feature access)
Key Features:
- AI-powered digital product builder
- Lead generation tools
- Email marketing
- No paywalls
Best For: Creators building digital products who want AI assistance
Verdict: Good free alternative, but focused specifically on digital product creation rather than general link collection.
9. Slashlink - Free (New Contender)
2025 Pricing: Free (no paid plans currently)
Key Features:
- Templates included
- Analytics
- Auto-updating features
Best For: Users wanting a simple, free alternative
Verdict: Newer platform with less proven track record compared to Shelfy.
Black Friday Pricing Comparison Table
| Tool | Free Plan | Cheapest Paid | Pro Features | Custom Domain | Remove Branding | Transaction Fees |
|---|---|---|---|---|---|---|
| Shelfy | All features | N/A | Included free | Free | Free | None |
| Linktree | Limited | $5/mo | $9/mo | $9/mo | $5/mo | Varies |
| Beacons | 9% fees | $10/mo | $30/mo | $10/mo | $10/mo | 0-9% |
| Campsite | Limited | $7/mo | $24/mo | $7/mo | $7/mo | None |
| Stan Store | None | $29/mo | $99/mo | Included | Included | 0% |
| Milkshake | Limited | $2.99/mo | $6.99/mo | Paid | $2.99/mo | None |
What Features Actually Matter?
Before chasing Black Friday discounts, consider which features you actually need:
Essential Features (Should Be Free)
- Unlimited links
- Basic analytics
- Mobile-responsive design
- Social media icons
Professional Features (Often Paywalled)
- Custom domains - Shelfy: Free | Others: $5-24/month
- Remove branding - Shelfy: Free | Others: $3-10/month
- Advanced analytics - Shelfy: Free | Others: $9-24/month
- Multiple collections - Shelfy: Free | Others: Not available
Advanced Features (Premium Tier)
- API access - Shelfy: Free | Others: Enterprise only
- Team collaboration - Shelfy: Free | Others: $24+/month
- Retargeting pixels - Various paid plans
The Real Cost of "Free" Plans
Let's examine what "free" actually means on each platform:
Shelfy Free Plan
- All features included
- No branding
- Custom domains
- Full analytics
- API access
- Actual cost: $0
Linktree Free Plan
- Basic links only
- Linktree branding displayed
- Basic analytics (views/clicks only)
- No custom domain
- To remove limitations: $5-9/month = $60-108/year
Beacons Free Plan
- Full features available BUT
- 9% transaction fee on all sales
- If you sell $1,000/month = $90/month in fees = $1,080/year
Campsite Free Plan
- Basic analytics only
- No custom domain
- Limited customization
- To unlock: $7/month = $84/year
Black Friday Strategy: How to Choose
Scenario 1: You're Just Starting Out
Recommendation: Shelfy
Why pay for features you're still learning to use? Start with Shelfy's complete free toolkit, then if you outgrow it (unlikely given unlimited features), you can always switch.
Savings vs. Linktree Pro: $108/year
Scenario 2: You're Currently on Linktree Free
Recommendation: Switch to Shelfy
You're experiencing Linktree's limitations (no custom domain, branding, basic analytics). Instead of upgrading to Linktree Pro at $9/month, switch to Shelfy and get those features free.
Black Friday Action: Don't upgrade—migrate
Scenario 3: You Need Built-in Email Marketing
Recommendation: Beacons or keep Shelfy + dedicated email tool
Beacons has solid email marketing built-in. But consider: Shelfy's API lets you integrate with Mailchimp, ConvertKit, or any email service—giving you more power and control.
Black Friday Action: If Beacons, get annual for 2 months free
Scenario 4: You're an Agency/Marketer
Recommendation: Replug (Black Friday deal)
The 60% off Replug deal is excellent value for retargeting pixels and campaign analytics. Alternatively, use Shelfy for client link pages and separate analytics tools.
Black Friday Action: Lock in Replug's 60% off annual
Scenario 5: You Sell Digital Products
Recommendation: Shelfy + Gumroad/Stripe OR Beacons Store Pro
If you're making significant sales, Beacons' 9% free-plan fee is painful. Either upgrade to Store Pro ($30/month, 0% fees) or use Shelfy free with Gumroad (10% fee) or Stripe (2.9%).
Black Friday Action: Calculate your monthly sales to determine break-even
Hidden Costs to Consider
Beyond the sticker price, watch for these costs:
Transaction Fees
- Beacons Free: 9% on all sales
- Stan Store: 0% but $29/month minimum
- Shelfy: 0% (use your own payment processor)
Feature Upsells
- "Advanced" analytics often just means geographic data
- "Priority" support often just means email vs. no support
- "Custom" domains should be standard in 2025
Annual Lock-in
- Black Friday deals typically require annual commitment
- Consider: Will you use this tool for 12 months?
- Shelfy: Month-to-month (it's free anyway)
Migration Costs
- Time to rebuild your page
- Updating links across all platforms
- Potential broken links during transition
How to Migrate Your Links (If Switching)
If you're switching to Shelfy from another platform:
Step 1: Export Your Data
Most platforms allow CSV export of links and analytics. Download before canceling.
Step 2: Set Up Shelfy
Create your account at shelfy.today and configure your first collection.
Step 3: Import Links
Add your links to Shelfy. Organize into multiple collections if needed (a feature others don't offer).
Step 4: Configure Custom Domain
Point your domain to Shelfy (free feature). This maintains your existing URLs.
Step 5: Update Bio Links
Update your Instagram, TikTok, Twitter bios to your new Shelfy URL.
Step 6: Monitor Analytics
Compare engagement before/after to ensure smooth transition.
Our Black Friday 2025 Recommendations
Best Overall Value
Shelfy - Free forever with all features. No Black Friday deal needed because it's always the best deal.
Best for Brand Recognition
Linktree (with 40% off) - If you specifically need the Linktree brand name, wait for their annual deal.
Best for Marketers
Replug (60% off) - Excellent discount on advanced marketing features.
Best for Monetization
Beacons (annual billing) - If you need built-in commerce and don't mind learning curve.
Best Budget Paid Option
Milkshake ($2.99/month) - Cheapest way to remove branding, but limited features.
Final Verdict: Skip the Black Friday Hype
Here's the truth about Black Friday link collection tool deals:
You're being sold solutions to problems that shouldn't exist.
- Custom domains should be free
- Removing branding should be free
- Advanced analytics should be free
- API access should be free
Shelfy proves all of this can be free. Forever.
The best Black Friday deal isn't 40% off or 60% off—it's 100% off, permanently.
While others are calculating whether $64.80/year is worth it for Linktree Pro, you could be using Shelfy with the same features (and more) for $0.
Take Action
- Try Shelfy today - No credit card, no trial period, no limitations
- Compare features - See what you've been paying for elsewhere
- Make the switch - Before Black Friday ends and you lock into another annual subscription
The link collection tool market wants you to think Black Friday is your chance to save. But the real opportunity is realizing you don't need to pay at all.
Start Using Shelfy Free Forever →
Frequently Asked Questions
What's the best Black Friday deal on link in bio tools?
Shelfy offers all features free forever, making it the best value without needing any Black Friday discount. For paid tools, Replug's 60% off annual plans is the highest percentage discount.
Is Linktree having a Black Friday sale in 2025?
As of mid-November 2025, Linktree hasn't announced specific Black Friday deals yet. In 2024, they offered 40% off Pro annual plans.
Should I wait for Black Friday to buy a link collection tool?
Only if you're committed to a specific paid platform. Otherwise, start with Shelfy (free forever) now and avoid the annual subscription trap entirely.
What's the cheapest link in bio tool with custom domains?
Shelfy offers custom domains completely free. Among paid tools, Milkshake is cheapest at $2.99/month, but doesn't include custom domains at that tier.
Can I switch link collection tools without losing my links?
Yes. Export your current links, set up your new tool, and update your social media bios. If using custom domains, you can maintain the same URLs.
Do link in bio tools affect SEO?
Minimal direct impact, but custom domains (free on Shelfy) provide better brand consistency than generic subdomains like linktr.ee/yourname.
What's the difference between link in bio and link collection tools?
They're essentially the same thing—tools that create a landing page with multiple links for your social media bio. "Link collection" emphasizes organization features like Shelfy's multiple collections.
Last updated: November 2025. Prices and deals are subject to change. We'll update this guide as more Black Friday announcements are made.

